The 80μV Recommendation

Author: Anderson L, Operations Director
Published: June 17, 2026

98 words

The current version of our logo suggests reaching up to 80 microvolts of brain activity each day (measured in the amplitude of brain waves). However, this is not necessarily a measure of how hard someone is thinking. Normal brain activity can have wave amplitudes ranging from 10μV-100μV.1 Harder thinking generally is associated with a higher wave frequency and actually can have an inverse relationship with wave voltage2. The recommendation does not reflect a goal for intense thought and will be changed in our next logo update.

  1. Learning EEG, Accessed 6/17/26
  2. Neuro Health, Accessed 6/17/26

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